Site Focus

Opportunity Statement

As part of the digital transformation journey at AstraZeneca, several different teams were off building features in their products for CRAs (Clinical Research Associates) without a unified picture of what a CRA actually does. To bring the role to life, I decided to show people what a dedicated tool might look like if we built something specifically for a CRA. 

I began by immersing myself in process documents and monitoring plans from various studies across therapy areas. I did a few interviews with CRAs. I then produced a set of design principles. 

You can watch a video of the final prototype here. 

I then spent about a week iterating on features and screens.